Publicity campaign
7 septembre 2026
This week, eye-catching posters promoting our museum are on display in the advertising kiosks along the entire underground line here in Amsterdam. They are part of a major campaign aiming to encourage tourists to visit museums. Since many museum names are difficult for them to pronounce, the names appear in phonetic spelling on the bright red posters. They look almost unrecognizable - until you say them out loud or see the actual name underneath. The message: while the name may be hard to pronounce, visiting the museum is easy.
PermalinkCover design finalized
3 septembre 2026
Until now, all attention has been focused on the content of the new handbook, but the cover is just as important. We opted for simplicity and a clean look, given how packed with information the book already is. A single pipe bowl featuring a fine relief of a VOC ship serves as the focal point, with the clear title running above it. The back cover offers a surprising depiction of the tobacco pipe in use. Hopefully, the client will appreciate the design, and it will stand the test of time.
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