Publicity campaign

7 septembre 2026

This week, eye-catching posters promoting our museum are on display in the advertising kiosks along the entire underground line here in Amsterdam. They are part of a major campaign aiming to encourage tourists to visit museums. Since many museum names are difficult for them to pronounce, the names appear in phonetic spelling on the bright red posters. They look almost unrecognizable - until you say them out loud or see the actual name underneath. The message: while the name may be hard to pronounce, visiting the museum is easy.

Nouvelles archives