Ads for briar pipes

Since 2000, due to European rules, advertising for tobacco but also for pipes has been banned. How different it was in the last century! Advertisements in newspapers and preferably illustrated magazines were a suitable way to promote the pipe in order to stimulate sales.

Big names in tobacco pipes have been the regular advertisers. The English firms Dunhill and Parker, Comoy's and GBD hold the attention by exuding class and solidity. Peterson from Ireland likes to emphasize craftsmanship and tradition. Other successful advertisers such as Chacom and Butz-Choquin from France mainly advertise their new designs.

International marketing is too expensive for smaller brands. Sometimes makers try an advertisement series for a short period of time, for example around Father's Day or in smoking magazines. We see the latter especially in Danish factories and small workshops in Italy. When such a company breaks through, we see that the advertising campaigns broadens; take Stanwell as an example.

Remarkably, it is the manufacturers of accessories that frequently advertise. While the customer only buys a limited number of pipes in his life, he is a weekly customer for the filters. That is why more sales can be made with these cheaper items, so there is more advertising budget. See the advertisements of, for example, Denicotea, Büttner and Dr. Perll.

An active advertiser is Falcon, maker of the dry smoker from English soil. The profit margin on this pipe was great due to the almost completely mechanized production method. So it was all about boosting sales as much as possible. For Falcon it turned out to be more than successful. Unfortunately, this was not the case for the countless variants of the famous English dry smoker. The competition in the system pipes segment is fierce, judging by commercials of Titan, Dr. Plumb, Medico, Masta, Jima and more.